Everyone wants to have a business that will rake in millions of dollars. But how can you get that?
How can you create a lasting impression when people meet you that even after years of meeting you, they are still marked?
One way of achieving this is through personal branding. Branding is not limited to products and companies. You can brand yourself. Here are my six steps for branding.B
1. Dress How You Want To Be Addressed
To create a successful brand, you have to dress meticulously. Dress smart. Stand out in your dressing. Treat yourself like a brand. A lot of people underestimate the power or extent dressing can go in building your brand. It does go a long way. Imagine walking into a bank and seeing the manager dressed in jeans. Or seeing Bill Gates coming for a business meeting with a pierced nose
This might not matter. It depends on how you want to portray yourself and the brand you want to create.
Dressing can be attained by everybody. It doesn't have to cost you your whole pay cheque. But ironing that shirt, tucking in your shirt or polishing your shoe will send the right signals without you breaking the bank.
2. Be A Leader
Even if you don't presently occupy a leadership position, you should still portray leadership qualities and skills. Studies show that every successful person has at least three leadership traits. Be able to guide, aim and achieve or deliver on anything you set to accomplish.
3. Be Honest.
What kind of brand do you want to build? The one built on foundational principles like trust I suppose? Be reliable and trustworthy so that when people entrust you with anything or you get an endorsement, it'll be long lasting. Wise people know that gains obtained scrupulously are short-term. So, let your yes be yes and your no, no.
4. Connect/ Network
Build strategic and long lasting relationships. Interact and connect with people you intend to reach. To build a successful personal brand, you have to be a bit of an extrovert. Exploit social media opportunities. Join interactive groups. Build a network of people . Connect with people in your professional field. Socialize also.
5. Have Influence
You need to be able to exert a certain amount of influence on people. You should be able to pull a crowd, no matter how little that will follow you wherever.
6. Imbibe An Entrepreneurial Attitude
Inculcate the mindset of an entrepreneur. Always see money making in everything. Legally, of course. To be financially successful in branding yourself, develop ways you can sell yourself financially. Create ways of attracting the right people, relationships and opportunities your way.
VoilĂ , these are the six ways you can individually brand yourself. Apply these steps and open yourself to a world of endless opportunities.
Please don't forget to share this post. Your insightful contributions are also welcome.
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